Essentials of Global Marketing . Svend Hollensen

Essentials of Global Marketing



Download Essentials of Global Marketing



Essentials of Global Marketing Svend Hollensen ebook pdf
Publisher: Prentice Hall
Language: English
Page: 529
ISBN: 0273717847, 9780273717843

Essentials of Global Marketing offers a concise yet innovative approach to the subject.   The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world.  Hollensen includes brand new case studies on Nintendo Wii, YouTube and the Apple iPhone to provide cutting edge examples of the theory in the real world.



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